AI-based Personalization in E-Commerce: Enhancing Customer Experience
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Abstract
Personalization is key to enhancing customer experience in e-commerce. This paper investigates AI-based personalization techniques, such as recommendation systems and dynamic pricing algorithms. By analyzing customer behavior data, we demonstrate how AI can deliver tailored shopping experiences, increase customer satisfaction, and boost sales. The study emphasizes the role of AI in driving growth in the e-commerce sector.
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